Digital Marketing Professional Certificate – DMPC™

150€

  • Registered Students:

    42

  • Duration:

    --

  • Sections:

    11

  • Difficulty Level:

    Intermediate

Digital Marketing Professional Certificate (DMPC) Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, social marketing, retargeting and integrating digital marketing with traditional marketing.

Expand your skill set and grow your career. Here are some benefits of our certification:

– This certification will help you improve your marketing skills and knowledge by helping you get more visibility into the digital world.

– Learn how to use content to connect with your customers.

– Track customers from the first interaction with your brand.

– Optimize your website for conversion.

– Understand key digital concepts and KPI´s.

If you are new in the field, it can help you start a new career.

Audience Profile
This certification is appropriate for anyone who is interested in Digital Marketing.

 

Learning Objectives

– Digital Marketing Overview
– Key Concepts
– Lead Generation
– Search Marketing
– Digital Display Advertising
– User Experience and Usability
– Email Marketing
– Social Media Marketing
– Retargeting
– Tracking and Measurement
– Analytics

Exam Details

– Format: Multiple choice Question

– Questions: 40

– Pass Score: 24/40 or 60%

– Language: Spanish / English / Portuguese

– Duration: 60 minutes

– Delivery: This examination is available online.

– Supervised: It will be at the discretion of the Partner

Certification Details

– Certification Type: Fundamentals.

– Certification Code: DMPC™

Prerequisites

There are no formal prerequisites for this certification.

  • Digital Marketing Overview

    What is Digital Marketing?
    The Digital Marketing Tree
    Understanding the New World
    Successful Companies
    The Business Model Canvas
    Target Audience
    Buyer Persona
    Digital Marketing Customer Journey

  • Key Concepts

    Content Marketing and Blogging
    Blog
    Inbound Marketing
    Content Curation
    Integrated on/offline Marketing
    Sales Funnel

  • Lead Generation

    Generation
    Marketing Offer – Attractive / Relevant Offer
    Landing Page
    Conversion Page – Thank You Page

  • Search Marketing

    Key Principles
    Search Marketing: SEO
    Search Marketing: PPC

  • Digital Display Advertising

    Display Advertising

  • User Experience and Usability

    Web Design
    Usability
    Responsive Design
    Optimization
    Common Website Errors
    Affiliate Marketing

  • Email Marketing

    Email Marketing
    Goal Setting
    List Creation
    Segmentation
    Deliverability
    Legal Compliance
    Automation
    Drip Marketing

  • Social Media Marketing

    Social Media Management and Monitoring
    Turning Fans Into Buyers
    Tools

  • Retargeting

    How Retargeting Works
    Retargeting / Remarketing

  • Recap

    Site Map
    Keyword Research
    Don’t Copy Content
    White hat SEO vs Black Hat SEO
    Google Crawler
    Remember

  • Tracking and Measurement

    Tracking and Measurement

How will the courses be conducted?

The course is self paced. This means that you can learn at your own time and schedule, while completing the program you receive both the attendance certificate and certification through online exams.

How do I pay the tuition fees of the Seminar?

The Seminar Tuition fee is € 150 and you can pay through PayPal, Credit/Debit card or Bank deposit.

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